Presenting in front of everyone is not the easiest thing to do. Even more difficult is ensuring that what we say up there is worthwhile, valuable, and most of all, interesting. Presentations are used to convey information and messages we want to get across, but if none of our employees are paying attention, that task seems impossible.
To make a presentation that is not only informative and educative, but overall memorable, follow these key tips.
Stories > Facts
Do you remember the last fact someone has told you? Most likely not. But there are countless stories that you can share that you were never there to experience. Why? Because stories are memorable. In fact, research shows that messages delivered as stories can be up to 22 times more memorable than just facts.
Stories create a narrative and paint a picture in our minds of what is going on, the emotions of the situation, and how it impacted people. As an employer, deliver your arguments with a relation to an experience that is unique and enlightening. The more tangible and concrete the example, the better.
Don’t have a script have a conversation
You’re right, you cannot just wing it, you need to have a well thought out idea, however it does not need to be scripted.
You don’t want to sound like a teleprompter reading off a screen. Know your topic and know it well. This will allow you to talk about it generally without having to panic in case you miss a word you have been saying in your rehearsals.
Have some key main points you would like to cover, and practice the direction you want to go in with each. A more natural flow will sound like a conversation rather than a lecture, and people like conversations because it makes them feel involved.
Keep the attention on the message, not the screen
Keep to a minimum number of slides. Many people still feel the need to overdo it. Simple and plain, less is more.
Slideshows should help aid the presentation and the information being conveyed, not be the presentation. Visuals like graphs, charts, and images are valuable and can help convey the data presented in a more vivid way.
Excessive words and phrases on the screen will not be remembered. If its not making the presentation more alive than it already was, keep it out.
At the end of the day, people will listen more to things that apply to them. It is human nature to find a way to filter out what’s worth our time vs what’s not. You want employees to feel not as if they must attend the presentation, but that they want to. Of course, that is easier said than done.
Make the presentation about them. Create a way that shows how the information being presented can be used to better their work, better their satisfaction, and is different from what they are currently doing. How can what I am showing you make your lives as employees easier? Use examples of employee struggles or events that tie into the presentation and use examples of success stories for things you are trying to push across. Remember, even if it is your team, if you want them to listen, it’s all about them.