The cover letter is the first step between you and your employer, so it’s important to create an enticing cover letter that reveals a little bit about your personality, skills, and experiences.

We know how important first impressions are, that’s why wants to share with you 7 tips that will make your cover letter stand out from other applicants.

Research the organization

Researching the organization where you are applying can help you become more familiar with the company. This will help you be able to identify how you can benefit them and meet their needs and how you can showcase that in your cover letter. Learn a little bit about who they are, and why they do what they do so that you can make the connection about how you will benefit each other.

Show your interest

If you are truly interested and enthusiastic about the position, then it will make the employer more interested in you. Outline what drew you to the role specifically and detail the ways that you are a great candidate for the position. Begin with a professional introduction and briefly explain your relevant qualifications. The cover letter is an opportunity to answer the question “Why should I hire you?”

Decide on a format

Your cover letter should look clean and simple, with ample white space so that it is easily readable. You want the reader to be able to scan down the page and see some keywords that will entice them. Scroll through your writing structure and think about how it presents you. Listen for style, tone, and attitude as you read out loud. Ask yourself how your style of writing portrays you? Does it show energy, enthusiasm, and highlight your skill set?

Market yourself

The body paragraphs of your cover letter should include your best qualifications, explanations of why they are relevant to the role, and how they demonstrate why you’re a great candidate. Be sure to highlight 2-3 examples that match what the employer is looking for. Use qualitative examples as well as numbers to strengthen your points.

If you lack a skill that was outlined in the job posting but have a plan to address this “gap” (willingness to learn, almost finished the accreditation process, etc.) be sure to mention this in the cover letter. By addressing what is missing it shows that you paid close attention to detail and have a plan to meet their requirements.

Avoid negative phrasing

Avoid negative words or phrasing in your cover letter. Even if the purpose of the comment is to oppose it or contradict it, a reader who is scanning through might be left with a bad impression. For example, the statement “I don’t just want a job as a Marketing Assistant; I want to build a fulfilling career in Marketing Management!” might lead to the employer to only see “I don’t want a job as an assistant” which may leave a bad impression.

Beware of common mistakes

To swiftly narrow down a large volume of applicants into a concise list of potential candidates, employers look out for things that might deter them from wanting to speak with you in an interview. The following is a list of common mistakes that can cause your application to be rejected.

  • Content that is too generic, vagueness, or irrelevancy: This can make it hard for the reader to see your true candidacy or they might feel as though you don’t care about meeting their needs.
  • Failing to emphasize relevant skills and experiences that the employers looking for: This could cause an employer to think you didn’t read the job description or didn’t understand their requirements.
  • Spelling and grammatical errors: This may indicate a lack of attention to detail. It could also cause the reader to subconsciously think you are less qualified.
  • Focusing on yourself too much: Make sure you aren’t being too self-centered and be sure to highlight what you can offer to the employer as well.

Close your letter

The final paragraph of your cover letter provides the opportunity to summarize and reiterate your professional qualifications. Close your letter with a summary of your main skills, appreciation for the reader, and a call to action.

The cover letter is a chance to showcase a few great aspects of your candidacy that you want to ensure the employer is aware of. You only should describe the experience or skill briefly; the remaining detail will be found on your resume. Follow these tips from and you will be better equipped to sway firms to contact you. Good luck!